What is TEN?

‘TEN’ stands for The European Nudging Network. The Network is managed by The Center for Science, Society and Policy (ISSP) in a collaboration between ISSP, the Organisation for Economic Cooperation and Development (OECD) and HEC Paris. The mission of TEN is to ensure a scientifically and ethically responsible dissemination of applied behavioural insights throughout Europe and beyond. We do that through a range of Open Access (OA) online resources and member activities.


TEN offers a range of OA online resources. Most prominent is the Nudge Database. This seeks to provide a resource as well as validation system for inspiring stakeholders and practitioners. Anyone may submit their cases to or search the TEN Nudge Database. However, please notice that cases are only adopted if they can be validated. Further, validation is performed in terms of a simple “star rating system”. Hence, at the different levels, you may find anything from interesting hypotheses to laws that have been applied on the basis of large randomised experiments.


TEN was launched in June 2014 with an inaugural conference part of ESOF14 in Copenhagen. It is the ambition of TEN to organise further conferences and activities in the years to come. If you want to be the first to know about these activities as well as receive the monthly newsletter simply sign up yourself and your organisation as a member of TEN. We strive to keep membership fees to a minimum and encourage you to join.

Follow us on social media for updates on Nudging in Europe

Logo of HEC Paris