This intervention was lead by Kristof Rubens & Jolien Vandenbroele of the Flemish Government, with contributions from Anita De Vos of Colruyt Laagste Prijzen & Hendrik Slabbinck, Anneleen Van Kerckhove, Iris Vermeir of Gent University Introduction Over the...
This intervention was created and tested Massimo Cesareo, Mariateresa Volpe, Francesco Pozzi & Paolo Moderato Introduction The intervention took place in Catania (Italy), and was put in place to nudge clients of a gym’s coffee shop to reduce their sugar intake...
This nudge was created by Massimo Cesareo with the help of Andrea Compiani, Magdalena Edyta Lopes, Paolina Stoyanova, Marianna Vaccaro, Francesco Pozzi & Paolo Moderato. The intervention took place at the restaurant RISE Live Bistrot near Milan. Introduction To...
The Following is an excerpt from: Johan Egebark & Mathias Ekström, “Can Indifference Make the World Greener?” September 12, 2013 Introduction When sending documents to a printer, the user can typically choose whether to print on both sides of a sheet...
This entry is an excerpt from a blogpost by Luc Boven from the London School of Economics blog “LSE Business Review“ Introduction The Government uses various policy tools to reduce alcohol consumption. There are restrictions on promotions, information...
Introduction A standard food setting served daily by caterers at thousands of conference venues, meetings and gatherings is the coffee break buffet featuring some high-energy snack (e.g. brownies) as well as what often seems like an obligatory healthy option (e.g....
Exerpt from: Johnson, Eric J. and Goldstein, Daniel G., Do Defaults Save Lives? (Nov 21, 2003). Science, Vol. 302, pp. 1338-1339, 2003. Introduction Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ. Although...
The following is from: P.G. Hansen, A.M. Jespersen & L.R. Skov “Size matter! A choice architectural field experiment in reducing food waste” Journal of Food and Hospitality Research vol. 4 (2015). Introduction We examined how a reduction in plate size...
The Following is from Dominic King, et al “Redesigning the ‘choice architecture’ of hospital prescription charts: a mixed methods study incorporating in situ simulation testing” BMJ Open, Volume 4 Issue 12 (2014). Introduction The...
