This nudge has been developed and tested by Mary Farrell along with Caitlin Anzelone, Dan Cullinan and Jessica Wille. Introduction The Behavioral Interventions to Advance Self-Sufficiency (BIAS) project was the first major opportunity to apply a behavioral economics...
The following is from: Richard Thaler and Shlomo Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings,” Journal of Political Economy 112(2004): S164-S187. Introduction Over the past decade, there has been a rapid change...
Exerpt from: Johnson, Eric J. and Goldstein, Daniel G., Do Defaults Save Lives? (Nov 21, 2003). Science, Vol. 302, pp. 1338-1339, 2003. Introduction Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ. Although...
