Sustainable consumption at a company canteen

Sustainable consumption at a company canteen

This intervention was created and tested by Dijksterhuis & van Baaren by request and funding by The Environment, Nature and Energy Department (LNE) of the Flemish Government. The project leads are: Timon Hoitink, Johnny Buivenga, Lotte Spijkerman. Introduction In...
In-store music nudges wine choice

In-store music nudges wine choice

Introduction Four German wines and four French wines where placed side by side In a supermarked. They where paired for dryness/sweetness and price. A speaker on the top shelf played stereotypical German or French music on different days. This was done to test if the...