Letters that encourage tax payment

Letters that encourage tax payment

The following is an excerpt from The Behavioural Insights Team, Annual update 2010-11, p. 16 Introduction In February 2011, HMRC – supported by BIT – began a trial to establish the impact of altering the messages sent in letters to encourage tax debtors to pay tax...
Save More Tomorrow

Save More Tomorrow

The following is from: Richard Thaler and Shlomo Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings,” Journal of Political Economy 112(2004): S164-S187.  Introduction Over the past decade, there has been a rapid change...
Organ Donation – Do Defaults Save Lives?

Organ Donation – Do Defaults Save Lives?

Exerpt from: Johnson, Eric J. and Goldstein, Daniel G., Do Defaults Save Lives? (Nov 21, 2003). Science, Vol. 302, pp. 1338-1339, 2003.   Introduction Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ. Although...
CPH Airport – The Sequence Intervention

CPH Airport – The Sequence Intervention

Introduction Diagnosis: Some passengers are not aware of the sequence being boarded at a given time. This results in some passengers being 1) rejected at the boarding counter causing a minimal, but still existent time loss in boarding time, or 2) being boarded out of...
CPH Airport – The Document Intervention

CPH Airport – The Document Intervention

Introduction As the diagnosis states, we found that not all passengers knew how to handle their documents and what documentation was required in order for handlers to board a given passenger. This would often result in passengers having to look through their bag,...
CPH Airport – The Selectee Intervention

CPH Airport – The Selectee Intervention

Introduction Diagnosis #1: Passengers did not know that the ground handling staff intended to board selectees prior to the boarding of premium passengers began. Passengers did not know whether they were selected for a random security check. Diagnosis #2: Before the...
CPH Airport – The Swipe Intervention

CPH Airport – The Swipe Intervention

Introduction Diagnosis: The diagnosis was that most passengers were uninformed about the fact that they needed to have their passport swiped before they could board. The reason they needed their passport swiped was in order to update the travel information on the...
Size matter! A field experiment in reducing food waste

Size matter! A field experiment in reducing food waste

 The following is from: P.G. Hansen, A.M. Jespersen & L.R. Skov “Size matter! A choice architectural field experiment in reducing food waste” Journal of Food and Hospitality Research vol. 4 (2015). Introduction We examined how a reduction in plate size...