In-store music nudges wine choice

In-store music nudges wine choice

Introduction Four German wines and four French wines where placed side by side In a supermarked. They where paired for dryness/sweetness and price. A speaker on the top shelf played stereotypical German or French music on different days. This was done to test if the...
Menu Position Influence Food Choice

Menu Position Influence Food Choice

The following is from: Eran Dayan and Maya Bar-Hillel, “Nudge to nobesity II: Menu positions influence food orders” Judgment and Decision Making vol. 6 (2011): S333-S342. The paper contains two studies. here we will focus on the second, as it is an experiment in a...
Duplex printer default, a green nudge

Duplex printer default, a green nudge

The Following is an excerpt from: Johan Egebark & Mathias Ekström, “Can Indifference Make the World Greener?” September 12, 2013 Introduction When sending documents to a printer, the user can typically choose whether to print on both sides of a sheet...
A change in choice architecture can help pub-goers drink less

A change in choice architecture can help pub-goers drink less

This entry is an excerpt from a blogpost by Luc Boven from the London School of Economics blog “LSE Business Review“ Introduction The Government uses various policy tools to reduce alcohol consumption. There are restrictions on promotions, information...
Letters that encourage tax payment

Letters that encourage tax payment

The following is an excerpt from The Behavioural Insights Team, Annual update 2010-11, p. 16 Introduction In February 2011, HMRC – supported by BIT – began a trial to establish the impact of altering the messages sent in letters to encourage tax debtors to pay tax...
Save More Tomorrow

Save More Tomorrow

The following is from: Richard Thaler and Shlomo Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings,” Journal of Political Economy 112(2004): S164-S187.  Introduction Over the past decade, there has been a rapid change...
Organ Donation – Do Defaults Save Lives?

Organ Donation – Do Defaults Save Lives?

Exerpt from: Johnson, Eric J. and Goldstein, Daniel G., Do Defaults Save Lives? (Nov 21, 2003). Science, Vol. 302, pp. 1338-1339, 2003.   Introduction Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ. Although...