Letters that encourage tax payment

Letters that encourage tax payment

The following is an excerpt from The Behavioural Insights Team, Annual update 2010-11, p. 16 Introduction In February 2011, HMRC – supported by BIT – began a trial to establish the impact of altering the messages sent in letters to encourage tax debtors to pay tax...
Save More Tomorrow

Save More Tomorrow

The following is from: Richard Thaler and Shlomo Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings,” Journal of Political Economy 112(2004): S164-S187.  Introduction Over the past decade, there has been a rapid change...
Organ Donation – Do Defaults Save Lives?

Organ Donation – Do Defaults Save Lives?

Exerpt from: Johnson, Eric J. and Goldstein, Daniel G., Do Defaults Save Lives? (Nov 21, 2003). Science, Vol. 302, pp. 1338-1339, 2003.   Introduction Since 1995, more than 45,000 people in the United States have died waiting for a suitable donor organ. Although...